EBRD SME Branding & Digital Transformation Programme

Uptime Marketing delivered a three-phase branding and digital transformation programme for four Azerbaijani SMEs under the EBRD Advice for Small Businesses programme, funded by the European Union.
The objective was to equip BTE, Hi Travel, LAVINIA and ProSound with a clear brand strategy, a professional visual identity, and a modern AI-powered website, enabling each company to compete with confidence and grow in its market.

Scope of Work
Brand strategy and positioning

• Brand values, archetype and tone of voice development
• Target audience and buyer persona research
• Tagline creation
• Logo design and visual identity system

Brand guideline (brand book) preparation

• UI/UX design and website development
• AI chatbot integration
• Admin panel and lead management system
• Team training and knowledge transfer

Digital & AI Strategy

• Each website was built as an active business tool, not just an online presence:
• Bilingual (AZ / EN) structure
• Responsive, mobile-optimized design
• SEO-friendly site architecture
• AI assistant available to visitors 24/7
• Automated lead collection and management
• Easy-to-manage admin panel